Any Incident
/ rant on /
A few weeks ago Philadelphia Phillies pitcher Brett Myers had a domestic dispute with his wife in the streets of Boston. It's tough to get clear facts about what happened -- he may or may not have hit her with a closed fist, he may or may not have pulled her hair, he may or may not have been trying to help her somehow. But he did get tossed in the clink, and she did bail him out.
And so some relationships go.
What's interesting is how the Phillies handled the situation. They let Brett start the next night against the (hated) Red Socks. He tanked, the crowd was predictably merciless, and the Phils lost. The Phils then reversed field, putting Brett on a "leave of absence" through the All Star break. He rejoined the team yesterday and will pitch tomorrow.
Two things about the story got my attention. The first was the "let him play, then suspend him" tack taken by the Phils. This reversal was unfair to Brett, unfair to his wife, unfair to his fans, and unfair to the team. It shows a poor decision making process in the front office and a general lack of good sense. It's one thing for a leader to make a bad call and then have the guts to admit the mistake and make amends. That's not what the Phils did. They made a bad call and used a values-based argument to back it up -- We stand by our man -- and then backed away from the value.
So what's the message? Now we don't stand by our man? We stood by our man until it was unpopular to do so? If you stick a flag in a value, you better be prepared to stand by it lest the value -- and your credibility -- lose meaning.
The second thing that got my attention is a line from a story about Myers in today's Philadelphia Inquirer. Brett gave a brief statement to the press yesterday, in which we said:
"I have been humbled greatly by this problem, and I deeply regret any incident that happened"
...
"I want to apologize to my wife, family, teammates, the entire Phillies organization, and especially the fans. I would like to thank you for respecting our privacy, and we both have decided that it's time for me to rejoin the team. Unfortunately, I can't answer any more questions about this due to the ongoing court case."
The Phillies said that they provided Myers no help with his statement, and that the words were his. No way, don't believe it, not a chance. The language is virtually torn from the PR Agency Style Manual. No real person writes this way; only flacks do. Perhaps the Phillies PR staff didn't directly help him with his statement, but somebody did -- either the PR agency on the Phillies account, a crisis communication firm they brought in, or Brett's attorney. No business lets a $3.3 million-a-year asset that's involved in a court case make a public statement to the press without professional guidance. So on this the Phils are splitting hairs, or if you don't like to split hairs, lying.
As for Brett's statement, what raised my left eyebrow was the phrase "I deeply regret any incident that happened." "Any" incident? What, a clean-up on aisle seven? The Holocaust? Zidane's head butt? What?
Language like this is a disservice to everyone involved. It suggests that, well, maybe nothing at all happened in Boston. It intentionally obfuscates the speaker's personal responsibility, and it's a direct result of the PR culture in which we live. I get that Brett's in a bind, and I understand domestic conflict and the shape-shifting facts and circumstances it brings. But leaders -- heck, reasonable men and women -- don't obscure responsibility, they take it. If the lawyers don't want you to touch the matter, then don't: "I have been humbled greatly by this problem. My attorneys have asked that I not speak to what happened in Boston, but I want to apologize to my wife, family, teammates ..." But not "any incident that happened." Come on.
The only thing worse than spin is bad spin, and this story has it in buckets. As was noted on a local sports radio station earlier this week, if the Phillies were a blimp they'd be the Hindenburg. If they were a ship they'd be the Titanic. And if they were a baseball team they'd be the Philadelphia Phillies.
/ rant off /
