"EAT FOOD. NOT TOO MUCH. MOSTLY PLANTS." Folks who have seen me speak know that I often invoke these lines, written by Micheal Pollan, as an example of a "sticky message": A message that quickly summarizes a complex topic in a memorable way. I first read that message in the opening to Pollan's NY Times Magazine article about food, and he's recently posted a manifesto about the same topic at ChangeThis. Very worth reading, and you may do so here.
Also, I've recently finished Pollan's The Omnivore's Dillema. Also very much worth reading, and if you do, you will likely make lasting changes in your eating and purchasing habits.
Finally, Pollan has a site on the Web here.

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